Tourism in Napa and Sonoma Bounces Back With Posh, Outdoorsy Resorts

Elin McCoy, Bloomberg, June 22, 2023

Excerpt from the original article.

Serge Sorokko Gallery and Martin Ray Tasting Room in Napa.
Photo: Bruce Damonte.

Downtown Napa is a hotbed of new, less expensive places to sip, but what fascinated me was another kind of opening in June: the pairing of serious contemporary art and wine at the Serge Sorokko Gallery + Martin Ray Vineyards & Winery tasting room on 1500 First Street. In the minimalist space with glossy white floors, I contemplated stylized Hunt Slonem paintings of rabbits and butterflies while enjoying the winery’s brut rosé of pinot noir. Sorokko, who also owns a gallery in San Francisco, said, “We believe wine tastes better when surrounded by art.”

Sounds like another luxury trend in the making. 

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